Welcome to Furreal Treats

Naturally good treats for happy dogs

Natural chews, meaty rewards & tasty treats, carefully chosen for dogs who deserve the very best.

At Furreal Treats, we believe treating your dog should be simple, exciting and full of good stuff.

From natural chews and meaty rewards to freeze-dried favourites, training treats and enrichment goodies — we’ve got something for every kind of snack-loving pup.

Feed Registration Number, GB782F240030

Meet the Furreal Duo - Angus & Norman

Behind every Furreal Treat is Angus and Normy — our very own four-legged taste testers and the reason Furreal Treats exists.

Angus is our Chief Treat Taster, professional snack enthusiast and all-round good boy.

And Normy? Well, Normy is never far away when there's something tasty happening!

Together, they help us put our treats through the most important test of all:

ā€œWould we give this to our own dogs?ā€

Because if it isn't good enough for Angus and Normy, it isn't good enough for Furreal.

Two dogs, one fluffy cream-colored with curly fur in the foreground and one white Bulldog with black eyes and a wrinkled face in the background. They are outside on a grassy lawn with sunlight and shadows.

Why Furreal?

Quality first

We carefully choose the products we stock and look for treats we'd genuinely be happy giving to our own dogs.

Chosen by dogs

Our range is put to the ultimate test by Angus & Normy — two very enthusiastic snack critics.

Something for every dog

From tiny training rewards to serious chews, there's something for every appetite.

Small business. Big dog love.

Furreal Treats is an independent dog-treat business built from a genuine love of dogs and a desire to find brilliant treats worth sharing.

Follow the Furreal adventures

Come behind the scenes with us over on Instagram!

From treat testing and muddy adventures to new products, market days, giveaways and plenty of doggy nonsense — there’s always something happening at Furreal Treats.

Follow along and tag us in your posts and you will appear here to!

Furreal General Dog Advice, Stories & More

A space for all things dogs — from helpful advice and everyday care tips, to stories from our community and a closer look at life with your dog.

We will be sharing simple, useful content for dog owners who, like us, just want the best for their pets.

Close-up of a light-colored dog wearing a harness, with a blurred brick wall and plants in the background.
Black and tan dachshund wearing a yellow and white bowtie lying on a green cushion next to jars of bee pollen and treats, with a large green plant in the background.

Pawsitively Loved: Real Reviews from Happy Dogs

@woody_minicowboy_

Bee pollen has become a simple but powerful addition to our routine for Woody. It’s packed with nutrients like vitamins, minerals, and antioxidants, and just a small sprinkle boosts overall wellbeing in a natural way.

I add a little to his food every day. Bee pollen is known to support dogs’ immune systems, promote healthy skin and a shiny coat, and even help with digestion and seasonal allergies. It’s an easy habit that feels like a genuinely positive step for his health.

A tan and white Labrador retriever lying on a light gray wood floor with a brown bag of dog training treats labeled "Life of Riley" placed near its paw.

@sven_to_the_rescue

Cheese balls are life especially when I’m training, these are a staple restock in our house. As soon as I hear the bag rustle, I come running!

A bulldog sitting outdoors on a wooden platform next to a potted plant, with a paper bag of coconut macaroons from Life of Riley Pet Bakery & Boutique in front of it.

@stormin_norman_the.bulldog

If I had thumbs, I’d be ordering these Coconut Macaroons by the dozen! 🐾 They’re my absolute favourite—perfectly chewy, super tasty, and they smell amazing the moment the bag opens. I don’t know how they do it, but every bite feels like a special treat just for me. Honestly, if you’re a dog with good taste like me, you’ll be hooked after the first bite. Highly recommend (and yes, I’ve tried a lot of treats!).

@zeus.adonis.bella